Articles
This page contains both published and unpublished manuscript of research relevant for persuasion profiling.
Book: Persuasion Profiling
Now available, the book “Persuasion Profiling: How the Internet Knows What makes you Tick” By Dr. M. C. Kaptein.
2018
- Kaptein, M., McFarland, R., & Parvinen, P. (2018). Automated adaptive selling. European Journal of Marketing.
2017
- Kaptein, M. C. (2017). Customizing persuasive messages: The value of operative measures. Journal of Consumer Marketing.
2015
- Kaptein, M. (2015). Persuasion profiling: how the internet knows what makes you tick. Business Contact.
- Kaptein, M., Markopoulos, P., De Ruyter, B., & Aarts, E. (2015). Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles. International Journal of Human-Computer Studies, 77, 38-51.
2014
- Van Halteren, A. T., Lacroix, J. P. W., Geleijnse, G., Pijl, M. J., Saini, P. K., Kaptein, M. C., … & Holmes, R. (2014). U.S. Patent Application No. 14/056,152.
- Kaptein, M., Castaneda, D., Fernandez, N., & Nass, C. (2014). Extending the similarity-attraction effect: The effects of when-similarity in computer-mediated communication. Journal of Computer-Mediated Communication, 19(3), 342-357.
- Kaptein, M., Nass, C., Parvinen, P., & Markopoulos, P. (2013, January). Nice to know you: familiarity and influence in social networks. In System Sciences (HICSS), 2013 46th Hawaii International Conference on (pp. 2745-2752). IEEE.
2013
- Kaptein, M., & Duplinsky, S. (2013). Combining multiple influence strategies to increase consumer compliance. International Journal of Internet Marketing and Advertising, 8(1), 32-53.
2012
- Kaptein, M. (2012). Personalized persuasion in ambient intelligence. Journal of Ambient Intelligence and Smart Environments, 4(3), 279-280.
- Kaptein, M., De Ruyter, B., Markopoulos, P., & Aarts, E. (2012). Adaptive persuasive systems: a study of tailored persuasive text messages to reduce snacking. ACM Transactions on Interactive Intelligent Systems (TiiS), 2(2), 10.
- Kaptein, M. & Eckles, D. Heterogeneity in the Effects of Persuasion Online. Journal of Interactive Marketing
- Kaptein, M. & Duplinsky, S. Combining Multiple Influence Strategies to Increase Consumer Compliance. International Journal of Internet Marketing and Advertising
2011:
- Means Based Adaptive Persuasive Systems (Kaptein, M.C., Duplinsky, S. & Nass, C).
- Adaptive Persuasive Messages In An E-Commerce Setting: the Use Of Persuasion Profiles (Kaptein, M.C.)
2010:
- Selecting Effective Means to Any End: Futures and Ethics of Persuasion Profiling (Kaptein, M.C. & Eckles, D.)
- Individual Differences in Persuadability in the Health Promotion Domain (Kaptein, M.C., Lacroix, J., & Privender, S.)
2009:
Additions?
If you want to add your own work to this list, or have suggestions for worthwhile additions please leave a comment or contact us directly.